How to Rethink Your Content Strategy in 2025 (Now that AI is Taking Over Search)

Wondering how to rank in 2025 now that AI is taking away clicks? This post breaks down how search is changing, and what that means for your blog, your visibility, and your content strategy. Learn how to adapt with smart, funnel-focused content and stay ahead as Google continues to evolve.

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Do I Really Need to Blog for My Business?

Blogging can be a powerful tool for growing your business, but only if it’s done strategically. In this post, you’ll learn why a mix of content for every stage of the customer journey matters, how to use calls to action effectively, and why measuring blog success isn’t always straightforward. Plus, see real-world examples you can apply to your own content strategy.

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Travel SEO, Content Strategy & Blogging Jessica Stegner Travel SEO, Content Strategy & Blogging Jessica Stegner

Turning Your Travel Photography into Valuable Backlinks

As a travel blogger, your photography is more than just stunning content. It’s a powerful SEO asset. Discover how to turn your images into high-quality backlinks that improve rankings and grow your blog’s authority. From licensing strategies to infographic creation, this guide walks you through proven techniques to make your visuals work for you.

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Why Your Website Needs Separate Service Pages

Many service-based businesses make the mistake of listing all their offerings on a single “Services” page. But if you want to rank higher in search results and attract more clients, each service needs its own dedicated page. In this post, we’ll break down why service pages matter, how to structure them, and the best SEO strategies to get found by your ideal customers.

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The Ultimate Guide to Repurposing Your Blog Content Across Multiple Channels

Creating high-quality blog content takes time—so why let it live only on your website? In this guest post, Kathryn Coffman shares how to repurpose your blog content across multiple channels, from social media and email marketing to video and lead magnets. Learn strategic ways to extend your reach, boost engagement, and drive more traffic to your site while saving time on content creation.

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How to Get Customers for a Travel Agency by Optimizing Existing Content

Let’s face it—your travel agency probably has a ton of content on its website. Between destination blog posts and specialized pages for travel packages, your site should be a magnet for new customers. But is it?

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Boost Your Website’s SEO: A Guide to Image Optimization

Optimizing your images is key to your website’s SEO. Not only does it improve loading speeds and provide a better user experience, but it also plays a major role in your keyword strategy.

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