Creating great content isn’t enough. If your blog still isn’t getting traffic, the problem might be your content distribution strategy. This post walks through how to get more eyes on your blog using long-term and short-term distribution methods, from Pinterest and YouTube to PR and social media. Includes tips for repurposing content, cycling through old posts, and building a sustainable promotion system.

AI writing tools can be a game-changer for busy business owners, but should they write your blog posts for you? In this post, I break down why relying entirely on AI can hurt your content quality and SEO, and share four smart ways to use AI to streamline your blog writing process without sacrificing your voice, strategy, or effectiveness. Plus, I’ll walk you through a real example from a client project to show how this works in practice.

Most e-commerce blogs are full of disconnected content that doesn’t drive sales. This post shows how to turn your blog into a sales tool by supporting your category pages, targeting buyer intent, and building content that actually converts.

As an SEO consultant, I review a lot of blog posts that were written with good intentions but never quite reach their potential. Sometimes they don’t rank. Sometimes they get traffic but don’t convert. And sometimes they just feel... unfinished.

So today, I’m walking you through what I look for in a blog post before it’s truly ready to go live whether you’re writing from scratch or optimizing something old.

Wondering how to rank in 2025 now that AI is taking away clicks? This post breaks down how search is changing, and what that means for your blog, your visibility, and your content strategy. Learn how to adapt with smart, funnel-focused content and stay ahead as Google continues to evolve.

Struggling to get found on Google? This post breaks down the most common keyword mistakes small business owners make, and how to fix them with smart, audience-focused SEO strategies.

Blogging can be a powerful tool for growing your business, but only if it’s done strategically. In this post, you’ll learn why a mix of content for every stage of the customer journey matters, how to use calls to action effectively, and why measuring blog success isn’t always straightforward. Plus, see real-world examples you can apply to your own content strategy.

As a travel blogger, your photography is more than just stunning content. It’s a powerful SEO asset. Discover how to turn your images into high-quality backlinks that improve rankings and grow your blog’s authority. From licensing strategies to infographic creation, this guide walks you through proven techniques to make your visuals work for you.

Many service-based businesses make the mistake of listing all their offerings on a single “Services” page. But if you want to rank higher in search results and attract more clients, each service needs its own dedicated page. In this post, we’ll break down why service pages matter, how to structure them, and the best SEO strategies to get found by your ideal customers.

Creating high-quality blog content takes time—so why let it live only on your website? In this guest post, Kathryn Coffman shares how to repurpose your blog content across multiple channels, from social media and email marketing to video and lead magnets. Learn strategic ways to extend your reach, boost engagement, and drive more traffic to your site while saving time on content creation.

Let’s face it—your travel agency probably has a ton of content on its website. Between destination blog posts and specialized pages for travel packages, your site should be a magnet for new customers. But is it?

Discover how to do keyword research for free using the best tools and techniques. Perfect for small business owners looking to boost their SEO.

Optimizing your images is key to your website’s SEO. Not only does it improve loading speeds and provide a better user experience, but it also plays a major role in your keyword strategy.