Your blog should lead to sales.
The Content Strategy Blueprint: Blogging for Small Business Growth
This could be you.
This is real traffic data from one of my clients. Once we started focusing on the blog strategy, traffic and sales jumped like crazy. In fact sales from organic search tripled in just 3 months.
This isn’t about writing more blog posts. It’s about building the right content.
The Content Strategy Blueprint shows you how to connect your blog to your highest-value pages, offers, and goals, so your content supports your business instead of feeling like a side project.
This isn't about content ideas.
It’s about knowing why you’re creating something before you hit publish.
Join the course now. 👇
One-time purchase • Lifetime access • Go at your own pace
Does This Sound Familiar?
“I’m blogging, but I don’t know if it’s actually working.”
“I’ve written posts, but they didn’t bring in customers.”
“Blogging takes time, and the results feel unclear.”
“SEO advice feels scattered and hard to connect.”
None of this is your fault.
You haven’t been missing effort. You’ve been missing a clear strategy that tells each piece of content what it’s supposed to do.
What you actually need isn’t more blog posts. It’s:
Clarity on what’s worth creating
A plan that connects content to real business goals
A system that helps you decide before you publish, not after
That’s exactly what this course will teach you.
If you’re ready to stop guessing and start making intentional decisions about your content, sign up now for instant access. 👇
When your blog has clear direction, it stops being busy work and starts doing its job.
Increases product/service page rankings through strategic internal linking and topical authority
Drives revenue by funneling blog readers to your offers with optimized CTAs
Attracts high-intent buyers through SEO (not ads)
Grows your email list through blog-connected lead magnets
Answers buyer questions that close deals
Boosts visibility in Google, AI Overviews, and ChatGPT
Becomes your content hub: everything (email, social, vido) flows from your blog
This is what The Content Strategy Blueprint gives you.
Why This Course is Different
This isn't a social media content course. This isn't about churning out topic ideas.
This is a blog-first SEO content strategy designed specifically for businesses that sell products or services.
You'll learn:
How to make your blog the hub of ALL your content (email, social, video, etc.)
SEO techniques that boost your product/service page rankings through strategic internal linking
How to build topical authority that increases revenue
How to streamline your entire blog writing process
How to create a content funnel that moves readers from discovery → consideration → purchase
Free content online is scattered. You'll find isolated tips on pain points, funnels, SEO, and distribution, but no clear system tying it all together.
This course is the complete system:
Short lessons (~15 minutes each)
One action step per lesson you can implement immediately
No overwhelm, no fluff, just progress
By the end of each lesson, you'll have made real progress, whether that's mapping your funnel, drafting titles, or auditing content.
By the end of this course, you’ll stop guessing and start deciding.
✓ Have a blog content strategy mapped out for the next quarter (or year)
✓ Know how to research, write, and optimize posts that rank and convert
✓ Publish your first blog post with confidence
✓ Set up a distribution plan across all marketing channels
✓ Monitor performance and adjust based on data
No more hoping your blog works.
You’ll know why you’re creating what you’re creating.
Sneak Peek!
Take a peek inside the doors of The Content Strategy Blueprint. This is module 2 lesson 1, all about how to buiild a content cluster.
When Blog-First SEO Strategy is Done Right, It:
Increases product/service page rankings through strategic internal linking and topical authority
Drives revenue by funneling blog readers to your offers with optimized CTAs
Attracts high-intent buyers through SEO (not social media algorithms)
Grows your email list through blog-connected lead magnets
Answers buyer questions that close deals
Boosts visibility in Google, AI Overviews, and ChatGPT
Becomes your content hub: everything (email, social, video) flows from your blog
This is what The Content Strategy Blueprint gives you.
One-time purchase • Lifetime access • Go at your own pace
Who This Course Is For
✓ Perfect For:
You’re already blogging but don’t feel confident it’s working
You want clarity before investing more time or money
You’re tired of guessing and want a strategy you can trust
E-commerce stores, service providers, and local businesses who want to drives sales
Businesses new to blogging OR those with existing posts that aren't generating revenue
Content writers/marketers working with small businesses
Business owners with basic SEO foundations already in place
✗ Not For:
Full-time bloggers who monetize through affiliates/ads (this is for blogging for your business)
You want AI to create content without human judgment
You’re looking for quick hacks or shortcuts
You don’t want to think strategically about your business
Businesses needing foundational website SEO first
Anyone expecting overnight results
Someone looking for social media content strategy (this is SEO-focused blog strategy)
Business owners who have no time or interest in blogging for their business
Blogging only works when done strategically.
When done right, it can…
Meet your instructor
Jessica Stegner SEO
I’m Jessica, an SEO consultant who helps small businesses get found online. I work with e-commerce shops, local businesses, and service providers, helping them turn content into real growth.
Before becoming an SEO consultant, I spent 10 years as an elementary teacher, so teaching is in my veins. That means two things:
I know how to break complex ideas into clear, step-by-step lessons.
I believe everyone deserves to “know how to fish”, to understand the why and the how, not just be handed a checklist.
From teaching, I moved into digital marketing, earned my certifications, and eventually narrowed my focus into SEO, but with a bigger-picture view.
Most SEO courses are too technical.
Most content marketing courses skip over SEO completely.
My course brings both worlds together so you can finally see how content, SEO, and marketing channels all work in sync to drive sales.
I know blogging works because I’ve gotten clients myself directly from my blog posts. You can do this. I know it!
I've taught this exact framework inside paid SEO roadmaps and consulting projects, and now I'm putting it into a self-paced course that everyone can access.
I built this course to give small business owners the clarity I wish more SEO advice focused on, so content feels intentional again.
The data supports what most business owners already feel: blogging works best when it’s strategic.
Businesses with blogs generate 55% more website visitors
B2B marketers who blog see 67% more leads
Inbound content generates 3x as many leads as paid ads
Blog content builds topical authority = more keyword rankings
Internal linking lifts product page rankings
Bottom-funnel content now influences AI tools like ChatGPT
““Companies with a documented content strategy are 3x more likely to report success in their marketing efforts.””
What You’ll Learn
Module 1: Messaging & Core Values
Module 2: Content Strategy Framework
Module 3: Content Audit & Gaps
Module 4: Crafting High-Impact Content
Module 5: Amplification & Authority
Module 6: Maintenance & Measurement
Plus These Tools:
Blog Strategy Templates
Customer Pain Point Research Guide
Audit & Gap Analysis Worksheet
Checklists for SEO, Internal Linking, Distribution
Lifetime Access + Future Updates
It’s all designed to help you take action immediately, not just “learn.”
This course works even if you…
Tried blogging and quit
Don't want to blog weekly
Feel overwhelmed or unsure what’s worth doing
If you’re done guessing and want a clear path forward for your blog, this course was built for you.
One-time purchase • Lifetime access • Go at your own pace
FAQs About The Content Strategy Blueprint
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Nope. Social posts disappear in hours. Blog posts last years, and feed Google and AI models that customers use to make buying decisions.
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You don’t need to. Even 1–2 strategic posts a month can bring in traffic and sales with the right plan. (Psst… plus my course will help you streamline the process.)
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Because Googling leads to overwhelm and random advice. This course gives you a step-by-step system built for small businesses that want sales, not fluff. Go ahead and try to Google it, and see where it gets you. ;-)
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No. My course is meant for businesses who have a service or product to sell. This is not a course for how to start blogging AS a business.
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A: Absolutely. This course is built for people at any stage. You’ll learn how to audit what you do have (even if it’s just a homepage) and build a content plan from zero.
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A: Not at all. I break it down step by step. You don’t need to be a tech whiz. Just implement the strategies. Over time, you’ll gain confidence as you see results.
