SEO Leadership for Marketing Teams
I turn SEO into a top revenue channel in your marketing.
If You’re a Marketing Leader
You may have:
an outside SEO agency you’re not fully confident in
internal content and dev teams needing SEO direction
reports showing traffic and rankings, but unclear revenue impact
pressure from leadership to justify marketing spend
Or maybe you just stepped into the role and inherited an SEO strategy that feels disconnected from business goals.
SEO activity exists, but it isn’t clearly tied to revenue, pipeline, or growth targets.
That’s where I come in.
Why SEO matters in your marketing
When SEO is ignored, clients experience…
constant pressure to “do more” without better results
short-lived campaigns that don’t compound
websites that look good but don’t perform
rising paid acquisition costs
blogs that don’t drive leads
And guess who absorbs that pressure?
You do.
In contrast, when SEO is owned strategically…
messaging gets sharper because search reveals real demand
conversion rates improve because intent is clearer
content keeps working after campaigns end
paid + organic support each other
results become more predictable
That’s not just an SEO win.
That’s a marketing win.
What changes when SEO is own Strategically
SEO becomes integrated into how marketing actually operates, not an isolated channel you outsource and hope performs.
I own organic search as a revenue channel the same way a paid media lead owns ads as a revenue channel.
That means:
Clear strategy (aligned with yours)
Clear priorities
Clear accountability
Real integration with how marketing actually works
So SEO stops being a liability or something you have to manage, and starts becoming an asset that works with you.
How Strategic Partnership Begins
Phase 1: The Organic Revenue Fix (first 2-3 weeks)
This is the starting point.
Everyone needs to start with strategy and diagnostics with The Organic Revenue Fix.
I diagnose what is blocking organic revenue growth, align SEO directly to business outcomes (not vanity metrics), and connect with current marketing goals and sprints in place.
This includes:
A clear assessment of the current SEO situation (website, goals, and management structure)
Search demand and intent mapping (what should be driving growth, and new opportunities)
Content and site structure priorities
SEO integration points with content, web, PR, email, and social
A realistic 90-day execution roadmap
Clear KPIs tied to revenue, pipeline, or conversions
This gives you something you can actually lead with, internally, with vendors, and with clients.
Phase 3: Embedded Fractional SEO Leadership
For select organizations who complete the Organic Revenue Fix and 90-Day Build, continued strategic SEO leadership may make sense.
This is not required, but for teams who want long-term ownership and accountability, we discuss whether that next step is appropriate.
Phase 2: 90-Day Organic Revenue Build
Once strategy is defined inside The Organic Revenue Fix, the 90-Day Organic Revenue Build is where it gets implemented, with leadership, accountability, and coordination.
Marketing leaders who want to make ensure the strategy gets executed correctly.
In 90 days, I step in as your strategic SEO lead to:
manage and guide implantation across internal teams or external vendors
communicate directly with developers, content tams, PR partners, or agencies
provide training and consultation where needed
monitor execution quality and strategic alignment
track progress and report on movement toward revenue and pipeline goals
This is for organizations who struggle with execution and alignment, or just don’t have the bandwidth to manage it.
This 90-day build ensures your SEO strategy doesn’t sit in a slide deck, it becomes operational.
Who this is for
This is likely a good fit if:
you are responsible for marketing performance and need ownership around SEO
you want to understand whether your current SEO investment is justified
you need strategic outside perspective before making bigger decisions
you care about revenue, not just rankings
organic revenue feels stuck or lower than expected
you want clarity, ownership, and direction around SEO
This role is most often used by fractional CMOs, in-house marketing leaders, founders/CEOs, and marketing agencies.
Who this is not for
This is not a fit if:
you “know what needs to happen” and just need someone to do it (I own strategy and leadership, not tasks)
you have no team support for implementation and don’t plan to hire anyone (I provide leadership)
you want quick fixes or isolated tactics
you only care about traffic and rankings (I focus on revenue)
you can’t provide me with metrics and communication in a timely manner
This role requires collaboration and trust, not delegation into a void.
Engagement Structure
Every partnership begins with…
1. The Organic Revenue Fix
$4,000 flat fee
2. If appropriate, 90-Day Organic Revenue Build
$15,000 engagement for 90 days
3. Ongoing leadership discussed only if necessary
Why this works
Because most SEO problems aren’t tactical.
They’re structural.
When no one owns SEO strategically, it becomes:
outsourced and disconnected
measured in traffic instead of revenue
reactive instead of intentional
The Organic Revenue Fix clarifies what’s working, what isn’t, and what needs ownership.
From there, execution becomes focused instead of not scattered.
This is how SEO becomes a revenue channel, not just another marketing activity.
Let’s Talk
If you’re responsible for marketing performance and you’re unsure whether SEO is aligned, accountable, or driving real revenue, that’s where we begin.
Every engagement starts with The Organic Revenue Fix.
We’ll assess your current strategy, clarify ownership gaps, and determine what the right next phase looks like for your organization.
No long-term commitments.
No assumptions.
Just revenue-focused SEO leadership.
