Content Strategy Service
A blog content strategy including an audit and roadmap to turn your blog into a reliable engine for traffic, leads, and trust.
Starting at $500. Contact me for your quote.
Is this right for you?
☹️ You’ve got blog posts, but they’re scattered, outdated, or aren’t pulling in new visitors.
☹️ Your content doesn’t seem to convert. Traffic comes, but people don’t take the next step.
☹️ You feel stuck: what to write, when, for whom, and how to get people reading & sharing.
☹️ Your blog feels more like a task than a strategic asset.
What I Bring
Hey, I’m Jessica Stegner.
I’m a small business SEO consultant. Before jumping into the world of digital marketing, I was an elementary teacher and a travel writer.
Now I help business owners take their content from “just posted” to “super effective” by combining SEO best practices, content strategy, and a deep understanding of what readers truly want.
“Companies with a documented content strategy are 3x more likely to report success in their marketing efforts.”
— Content Marketing Institute, 2022
Why Choose My Content Strategy Service?
Traffic and Visibility
Content that ranks, shows up in search, and draws your ideal visitors.
Clear Direction
No more guesswork about what to write or when. You’ll have a plan.
Better Conversions
Posts that do more than just get read. They guide readers toward your desired action.
Sustainable System
Strategy you can maintain: keeping content fresh, re-using old content, promoting effectively.
How it works.
Schedule a free consultation call.
I’ll send you an intake form and we will discuss your business and goals. I’ll provide you with initial insights and recommendations.
I’ll get to work while you sit back.
I’ll dig in to research and audit your blog, and I’ll draft your content strategy.
I’ll guide you through it.
We will hop on another call to go through the entire report and my recommendations. You’ll be able to ask as many questions as you want, and if you have more questions after the call, you can email me directly. You’ll walk away with clear, easy-to-follow instructions, making it manageable even if you’re new to SEO.
Watch here for more info about my content strategies.
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Hi! In this video, I’m going to address what a content strategy is, why it’s crucial for your small business and your SEO, and I’ll explain what my content strategy services include.
A content strategy is just a plan for what you’re going to put on your website—in the text. We’ll talk about it in terms of a blog, because that’s the most common place to add high-quality content for your customers.
In a content strategy, you would have a list of blog posts that you plan to publish over a certain period of time. For each of those blog posts, you would have organized and researched keywords you’re targeting, topics you’re covering, Q&As you’re addressing, and the headings you’re including.
A content strategy is essential for your small business because it gives you a roadmap that covers all of the bases your customers might be searching for. When you or someone else creates a content strategy, they’re looking at all the main topics your potential customers would search for and making sure you’re addressing them throughout your website. They’re also making sure your pages are linked internally, have strong calls to action, use the right keywords, and align with your business goals.
The main purpose is to help your customers find you based on what they’re actually searching for—and that’s exactly what helps your website’s SEO. The more relevant keywords you have embedded into your site—the ones people are truly searching for—the more often you’ll show up in search results for those queries.
Having a strategy that outlines the foundation of your website content helps lay out a clear roadmap so you always know where you’re going.
One of the services I offer is a content strategy service. If you already have content on your website—say, you already have a blog—I start with a content audit to see what you already have. Then I look for gaps in your content, identify topics you might be missing, and review existing posts to show you how to optimize them.
Some people come to me without a blog at all. In that case, I create a baseline plan of ten (or more, depending on your package) blog topics that you should cover. For each topic, I provide a detailed outline that includes:
A potential title
The primary keyword you should target (based on research)
Supporting keywords to include throughout the post
Recommended headings
The ideal URL structure
Internal linking suggestions
A call to action
Alt text recommendations for your images
It’s essentially a full blueprint for what to write, how to structure it, and how to optimize it so your blog can start driving traffic and conversions.
So, if you’re ready to turn your blog into a powerful SEO tool that brings the right customers to your website, go ahead and book a call with me and we’ll set up a content strategy. I’m here to help your content succeed.
Thanks for watching, and talk to you soon. Bye!
Jessica Principe - Subscription Box Kids
“Jessica, I devoured this! It was absolutely wonderful! Thank you for taking the time - I’m even more excited to get started!
I agree with you that we should build one cluster as a time. I loved your proposed phase structure as well.
A HUGE thanks, again!!”
What You’ll Get with My Content Strategy System
Here’s how we’ll turn things around. Everything is tailored to your business, your audience, your goals:
Kickoff & Discovery
Intake + call to understand your audience, brand voice, buyer journey, current content inventory & goals.
Audit of existing content: gaps, outdated posts, opportunities.
Deep dive into customer pain points.
Keyword, Topic & Competitor Research
Identify high-potential keywords & topics (short-tail & long-tail) that align with what your audience is searching for.
Analyze what competitors are doing: what’s working for them, what content they aren’t doing (opportunity).
Content Architecture & Funnel Planning
Map content to stages of the customer journey (awareness / consideration / decision).
Plan pillar / cluster content if relevant (e.g., cornerstone articles + supporting posts).
Internal linking & site navigation recommendations to help content “support” other content.
Topic Generation & SEO-led Outlines
New blog posts ideas to fill in gaps and tailored to your business, buyer journey, and keyword strategy.
Guidance on how to incorporate SEO into your blog posts, plus suggested CTAs.
Content Calendar & Publishing Plan
Strategy for consistent content creation: cadence, deadlines, content types (blog post, listicle, guide, repurposed content).
Promotion & distribution plan – how to get people reading/backlinking/sharing (social, email, guest-posting etc.).
Optimization & Conversion Recommendations
CTAs embedded in content that actually move people toward your business goals (sign-ups, inquiries, purchases).
Best practices for on-page SEO: headings, URL structure, meta, images.
Internal linking structure: which posts support others, how to keep people exploring your site.
Implementation Guidance & Support
Walkthrough of all strategy deliverables (calendar, outlines, keyword plan etc.)
Q&A, edits, tweaks to make strategy feel doable & aligned with your schedule.
Tips & resources so you can keep your blog strong after the project ends.
Let’s get started.
Ready to build a content plan that brings you traffic, engages your audience, and converts?
Pick a time on the calendar or fill out the intake form below!
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I provide SEO-optimized outlines, topics, meta/heading etc. You write the content as the expert. Your voice matters.
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Once a week is amazing. If that’s not feasible, consistency is what matters most: even 2-4 posts a month can be powerful with the right strategy.
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SEO + content strategy is a marathon, not a sprint. Some improvements (traffic, clarity) happen soon; impact on rankings & leads tends to build over 3-6 months.
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Access to your website’s backend (for content inventory & audit), analytics (Google Analytics / Search Console), clarity on your offers & audience.
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On a consulting basis, yes!
I don’t write your content for you, nor do I distribute your content via email, socials, PR, etc. But I can walk you through it and be available for continuing consultations and support.
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Ideally yes, the rest of your website should be optimized before you start blogging. A blog is really just a supporting role in your website’s SEO, not the main character. Make sure your money pages (home, service, product, collection pages are all oprimized first). Combining my SEO Roadmap service with the Content Strategy is a great way to start so that you can see the whole picture.
