Content Strategy Service
A blog content strategy including an audit and roadmap to turn your blog into a reliable engine for traffic, leads, and trust.
Contact me for your quote.
Is this right for you?
☹️ You’ve got blog posts, but they’re scattered, outdated, or aren’t pulling in new visitors.
☹️ Your content doesn’t seem to convert. Traffic comes, but people don’t take the next step.
☹️ You feel stuck: what to write, when, for whom, and how to get people reading & sharing.
☹️ Your blog feels more like a task than a strategic asset.
What I Bring
Hi, I’m Jessica! I’m a Seattle-based SEO Strategist who helps growing businesses build predictable, sustainable revenue by attracting customers who are already searching for what they offer.
I focus on what your content is actually supposed to do for your business, not just how much traffic it gets.
After a decade as a teacher, years of freelancing digital marketing, and travel writing, I found my true calling in growing businesses organically. Whether it’s implementing it myself, or guiding your team, I’ve got your back. Learn more about Jessica Stegner.
“Companies with a documented content strategy are 3x more likely to report success in their marketing efforts.”
— Content Marketing Institute, 2022
Why Choose My Content Strategy Service?
Traffic and Visibility
Content that ranks, shows up in search, and draws your ideal visitors.
Clear Direction
No more guesswork about what to write or when. You’ll have a plan.
Better Conversions
Posts that do more than just get read. They guide readers toward your desired action.
Sustainable System
Strategy you can maintain: keeping content fresh, re-using old content, promoting effectively.
Jessica Principe - Subscription Box Kids
“Jessica, I devoured this! It was absolutely wonderful! Thank you for taking the time - I’m even more excited to get started!
I agree with you that we should build one cluster as a time. I loved your proposed phase structure as well.
A HUGE thanks, again!!”
What You’ll Get with My Content Strategy System
Here’s how we’ll turn things around. Everything is tailored to your business, your audience, your goals:
(One caveat: Content isn't always the first thing I recommend. If there are bigger problems with your site's SEO foundations, I'll tell you, and we may need to address those before investing in more content.)
Kickoff & Discovery
Intake + call to understand your audience, brand voice, buyer journey, current content inventory & goals.
Audit of existing content: gaps, outdated posts, opportunities.
Deep dive into customer pain points.
Keyword, Topic & Competitor Research
Identify high-potential keywords & topics (short-tail & long-tail) that align with what your audience is searching for.
Analyze what competitors are doing: what’s working for them, what content they aren’t doing (opportunity).
Content Architecture & Funnel Planning
Map content to stages of the customer journey (awareness / consideration / decision).
Plan pillar / cluster content if relevant (e.g., cornerstone articles + supporting posts).
Internal linking & site navigation recommendations to help content “support” other content.
Topic Generation & SEO-led Outlines
New blog posts ideas to fill in gaps and tailored to your business, buyer journey, and keyword strategy.
Guidance on how to incorporate SEO into your blog posts, plus suggested CTAs.
Content Calendar & Publishing Plan
A realistic publishing plan: what to prioritize, when to publish, and which content types make sense for your goals and resources.
Promotion & distribution plan – how to get people reading/backlinking/sharing (social, email, guest-posting etc.).
Optimization & Conversion Recommendations
CTAs embedded in content that actually move people toward your business goals (sign-ups, inquiries, purchases).
Best practices for on-page SEO: headings, URL structure, meta, images.
Internal linking structure: which posts support others, how to keep people exploring your site.
Implementation Guidance & Support
Walkthrough of all strategy deliverables (calendar, outlines, keyword plan etc.)
Q&A, edits, tweaks to make strategy feel doable & aligned with your schedule.
Tips & resources so you can keep your blog strong after the project ends.
Let’s get started.
Ready to build a content plan that brings you traffic, engages your audience, and converts?
Pick a time on the calendar or fill out the intake form below!
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Not if you are paying only for the content strategy. I write blog posts for my clients who partner with me.
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Once a week is amazing. If that’s not feasible, consistency is what matters most: even 2-4 posts a month can be powerful with the right strategy.
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SEO + content strategy is a marathon, not a sprint. Some improvements (traffic, clarity) happen soon; Ai recommendations can start happening immediately as well. Impact on rankings & leads tends to build over 3-6 months.
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Access to your website’s backend (for content inventory & audit), analytics (Google Analytics / Search Console), clarity on your offers & audience.
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Yes! If we partner up, I can implement your content strategy for you.
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Ideally yes, the rest of your website should be optimized before you start blogging. A blog is really just a supporting role in your website’s SEO, not the main character. Make sure your money pages (home, service, product, collection pages are all oprimized first). Combining my SEO Roadmap service with the Content Strategy is a great way to start so that you can see the whole picture.
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I offer a whole course on this! Check out my Resources pages to find it.
Content clusters are one of the most powerful ways to build topical authority, which gets you to rank and to be recommended from AI. Learn how to do it correctly.