SEO Services for the Travel and Tourism Industry
Your Travel Brand Deserves to Be Seen
Whether you're a travel blogger, a tour company, or a travel agency, your website should do more than just look good. It should work hard to bring in the right audience, build trust, and convert visitors into bookings, subscribers, or sales.
Why SEO Matters for Travel & Tourism Brands
The travel industry is one of the most competitive online spaces. Ranking on Google can mean the difference between fully booked seasons and radio silence. Whether you’re selling curated tours, building your blog traffic, or trying to rank for “best travel agent in [your city],” SEO helps you stand out.
I help travel businesses:
Increase visibility in search results
Attract qualified traffic (the people ready to book, plan, or buy)
Build long-term, sustainable traffic that doesn’t rely on ads or social media
Turn your website into a lead-generating machine
SEO for Every Kind of Travel Brand
🧳 For Travel Bloggers
You’ve got incredible stories, stunning photos, and helpful destination tips, but are people finding them?
I help travel bloggers:
Optimize old blog posts so they get consistent traffic
Build content strategies to grow your authority and affiliate income
Improve site structure and internal linking to boost rankings
Set up and use tools like Google Search Console, Analytics, and Looker Studio dashboards
You’ll walk away with:
Higher traffic, better rankings, and a content calendar that helps you publish with purpose.
🚐 For Tour Operators & Experience Providers
You're offering unforgettable experiences. Let’s make sure travelers can find and book them.
I help tour and activity providers:
Rank for terms like “best [tour type] in [destination]”
Optimize service pages to convert browsers into buyers
Create content that answers traveler questions and builds trust
Improve your Google Business Profile and local visibility
You’ll walk away with:
A search-optimized site that attracts the right travelers and fills your tour calendar.
🌍 For Travel Agencies
You plan trips of a lifetime. Your website should reflect that level of expertise, and show up when people are searching.
I help travel agencies:
Optimize location pages and service descriptions to rank locally and nationally
Refresh your blog with useful, keyword-driven content
Improve user experience to build credibility and increase inquiries
Create a custom SEO strategy that fits your agency’s goals
You’ll walk away with:
A site that positions you as the go-to travel expert for your ideal client.
Why work with me?
Hi, I’m Jessica Stegner, and I’ve been in your shoes.
I launched a travel website many years ago where I blogged consistently and offered itinerary consultations.
I wrote a book about international travel planning, and worked with brands across tourism, blogging, and hospitality. I know how to make SEO work for you, without losing your voice or brand identity.
You’ll never get a cookie-cutter report. You’ll get clear priorities, expert guidance, and sustainable growth.
Simone Ruzbasan - JSL Travels
“As a travel blogger, I pour my heart into writing and designing my site, but I was completely lost when it came to the technical side of SEO. I struggled to understand why some of my pages weren’t indexed, why I wasn’t showing up on Google, and how to improve my site’s visibility. Most advice I found just led me to endless YouTube videos, but I needed real answers.
That’s when someone recommended Jessica Stegner, and I’m so glad they did! She quickly analyzed my site, provided an extensive SEO roadmap within a week, and walked me through everything in detail on a call. I was beyond impressed by her knowledge, patience, and ability to break things down in a way I could actually understand.
We created a clear action plan to fix the key issues, and I’m already starting to see results! If you’re struggling with SEO and need expert guidance, Jessica is the person to go to! Highly recommend.”
SEO Service Packages for your Travel Business
Your goals and needs are unique, and we can built a unique plan for you, but here are a few sample package options to give you an idea of what we can do together.
Content Audit and Strategy Package
Who it’s for: Travel businesses/bloggers looking to improve existing content or build a new strategy.
Investment: $500–$800 depending on scope (one time package)
Includes:
Content Performance Analysis
Review existing pages for performance and optimization opportunities.
Keyword Mapping
Assign specific keywords to pages for improved ranking.
Content Ideas
Suggestions for 10+ blog topics or new landing pages.
Internal Linking Strategy
Build connections between key pages to improve user experience and rankings.
✨ Add on Option: Hands-On Content Optimization
Have me do some of the work for you without the monthly package! I’ll optimize your content at $100 per post/page.
Book a Content Audit and Strategy Package
SEO Roadmap
Who it’s for: Travel & Tourism businesses who need a clear plan for DIY optimizations.
Investment: $500-750 depending on scope (one time package)
Includes:
Comprehensive Website Audit :Technical, on-page, off-page, competitor, and UX analysis of your full site.
Detailed and Clear Personalized Report: No long, confusing printouts full of jargon. Only clear, actionable steps so you can move forward with confidence.
One-On-One Guidance: I’ll talk you through all of the recommendations, and give you guidance on how to move forward. I’ll coach you through it so you can better your website with confidence.
✨ Add on Option: Keyword Research
Trouble with keywords? I’ll do all the research for your homepage and 5 blog posts for an extra $100.
✨ Add on Option: Continued Consultations
Think of me as a monthly or quarterly coach. We’ll check in with video calls to analyze data, check progress, discuss questions you have, and make any needed pivots along the way.
Book an SEO Roadmap
Monthly SEO Package
Who it’s for: Travel & Tourism businesses who don’t have the time to implement SEO strategy.
Investment: $700-$1000/mo depending on scope
Includes:
Full-Site SEO Audit and Goal Setting
Analyze site structure, performance, and opportunities for growth.
Custom Keyword Research
Target high traffic, low competition keywords specific to your niche.
On-Page Optimization
Optimize blog posts, titles, meta descriptions, images, headings, internal links, etc.
Technical SEO Improvements
Address issues affecting speed, security, and mobile responsiveness.
Blog Strategy
Develop content ideas that drive traffic.
Competitor Analysis
Identify strengths and weaknesses in their SEO strategies.
Book a Monthly SEO Package
It all starts with a call.
Schedule a free consultation call with me, and we will discuss what SEO services work best for your business.
Let’s work together
Interested in working together? Pick a time on the calendar below. I can't wait to hear from you! If none of these times work, contact me here.
Not yet ready to pay for services Get my free guide to see how to get your blog more traffic.
F.A.Q.s for SEO Services for Travel & Tourism
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Paid ads can be effective for short-term campaigns, but they stop delivering once your budget runs out. SEO, on the other hand, builds long-lasting visibility by ensuring your site consistently ranks for key search terms over time.
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Travel blogs are full of specific destination content, which oftentimes is very competitive.
While the same SEO strategies are used, you need to really understand people’s intent when searching for a travel blog. They are looking for information about traveling somewhere. You need to include all of the relevant questions that someone would have about a destination, which requires very specific research.
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Social media is great for engagement, but it’s not as effective for consistent, long-term traffic.
SEO ensures your website attracts people actively planning specific trips.
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YSEO doesn’t have to break the bank. I offer scalable packages, so you can start small, prioritize key improvements, and expand as you see results. Plus, the long-term benefits of SEO often outweigh short-term advertising costs.
If budget is a concern, I would recommend starting with an audit. That will give you a good baseline and game plan of how to move forward either with me or DIY.
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Definitely!
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