Why Your Blog Isn’t Getting Traffic (Hint: You Might Need a Better Content Distribution Strategy)
You’ve spent hours writing a blog post. You did your keyword research. You optimized it for SEO. You hit publish. And then... nothing.
If you’ve ever felt like your content is invisible even when you’re doing “all the right things”, this post is for you.
Because the truth is, if your blog or website isn’t getting traffic, the problem might not be SEO. It might be your content distribution strategy.
Think of your blog post like a beautifully wrapped gift.
If you leave that gift sitting on a shelf in your closet, no one’s ever going to see it, let alone open it. SEO helps get it on the right shelf. But content promotion and distribution are what get it into people’s hands.
If your whole strategy is “write it, optimize it, and wait,” you’re going to be waiting a long time. Especially in a world where short-form video, AI overviews, and YouTube results dominate the search page.
To actually get traffic to your blog, you need a strong, repeatable blog distribution strategy that gets your content seen in more places more often.
Start With the SERPs Before You Share
Before you even think about where to share your blog post, look at the search engine results for the topic you’re targeting. Do this by simply Googling your keyword/topic.
What shows up?
All blog posts?
A mix of YouTube videos, Pinterest pins, Instagram posts, and AI overviews?
Image packs? Forum answers? Product pages?
The content you see on the first page is a roadmap. It tells you what types of content are getting traction and where you should focus your distribution efforts.
And if the search results are filled with mixed formats, it’s even more important to think strategically about your content, not just what you write, but how you format it and where it lives.
Start With What You Already Have
If you’re already on social media, start there. Don’t overthink it.
But here’s the key: don’t just share your post once and move on.
That one Facebook link post isn’t going to drive consistent traffic. What will? Sharing the same blog post with:
A different caption
A story or question
A quote or takeaway from the post
A link in your bio, story, or pinned comment
Do this again and again. Monthly, seasonally, or when the topic becomes relevant again. This is even more important if your blog is evergreen.
And don’t forget to cycle in older posts that are still valuable. Distribution isn’t just for brand-new content.
Know Your Distribution Channels
Some platforms give you a quick boost. Others build long-term visibility. A good strategy includes both.
Long-Term Distribution Channels
These platforms are search-driven and keep content alive for months or even years.
Google - If you’re not optimizing your website for Google, you’re going to miss on the fact that Google accounts for almost 90% of the global search engine market.
Pinterest – It’s not just a social platform. It’s a visual search engine. You can create 5–10 pins for one blog post using different images and keyword-rich descriptions. And those pins live for months, not days like social. This is part of why repurposing content is such a valuable skill.
YouTube – As a search engine owned by Google, YouTube content often appears prominently in the search results. A short how-to, opinion, or breakdown can help you get found faster than your blog post alone. And don’t forget to include a link to your blog or service page in the video description. (One of my clients sends me short videos, and we transcribe them to turn into blog content. It’s an easy, sustainable content loop.)
PR + Backlinks – If you’ve written something shareable, like a seasonal guide, a curated list, or a how-to, look for creators, bloggers, and podcasters who might link to it or reference it. Send it their way. And if you're pitching yourself for podcast interviews, mention your post and ask them to include the link in the show notes.
Short-Term Distribution Channels
These give your content immediate reach and engagement:
Social Media – Instagram, LinkedIn, Facebook, TikTok. Turn your post into a carousel, reel, story, or static caption. The trick is to be consistent and creative with how you share it, not just dropping a link and calling it done.
Email – Your email list is one of your most powerful tools. Send new posts to your subscribers, and reference older ones when they tie into what you’re talking about now. Don’t be afraid to pull from your blog to create full emails, not just updates.
Most of Your Effort Should Be in Distribution
It’s easy to spend all your time writing and perfecting the blog post itself. But if you're not distributing it? You’re wasting that time.
Distribution is not an afterthought. It’s the main event.
In fact, I’d argue that content distribution should take up just as much time (if not more) than the creation itself.
If you’re not sure where to start, I offer content strategy services that help you build a system to create, repurpose, and distribute content in a way that actually supports your goals. You don’t just need more blog posts. You need a plan to optimize and use what you already have.
Traffic Doesn’t Just “Happen.” You Have to Earn It.
If your blog isn’t getting traction, it may not be because your content isn’t good, or because you didn’t check every SEO box.
It may be because you wrote it, published it, and then waited for traffic that was never going to come.
It’s time to change that.
Build distribution into your process. Share more than once. Use the platforms you already have. Repurpose what you’ve already created.
Your blog is valuable. Let’s get it seen.
Download the free SEO Success Kit for Your Blog. It includes an editable workbook version of this process, a fill-in-the-blank post outline, and tips you can apply immediately to your next post.
