SEO for Small Businesses

SEO shouldn’t sit in a silo, left isolated from the rest of the marketing team. When instead, it’s part of the entire marketing strategy, you have a much more cohesive system that can produce more powerful results.

If you have felt like SEO is a waste of time and money, you’re not alone. It may have been a waste depending on the situation. Here’s a deep dive into the topic, and how to ensure it’s a good investment.

When a page has more internal links pointing to it, Google sees it as more important. That means it gets crawled more often, indexed more reliably, and has a better chance of ranking.

Internal linking is one of the highest-impact SEO actions you can take because it’s fully within your control. You don’t have to do outreach. You don’t have to wait.

You just have to make decisions of how to link strategically.

See how a handmade skincare and home goods brand increased its organic sales revenue by 151.7% in just five months with a focused SEO roadmap. This case study breaks down the exact steps, from restructuring a Wix site to optimizing Google Shopping and improving keyword visibility, that led to remarkable growth.

An SEO audit is more than a checklist. It’s a full health check for your website. From technical fixes to content quality and keyword strategy, a proper audit uncovers what’s working, what’s holding you back, and what steps will move the needle. This guide walks you through exactly what an SEO audit should include, why it matters, and how to use the results to create a roadmap for long-term growth.

Your headings aren’t just for design. It’s SEO. Learn how H1, H2, and H3 tags help search engines (and AI) understand your content, plus common mistakes to avoid and platform-specific fixes.

Most ecommerce sites focus on product pages and overlook the real SEO powerhouses: category pages. In this post, I’ll show you why your category pages deserve strategic attention, how to optimize them for search and sales, and the exact tactics I used to triple a client’s organic revenue, starting with their collection pages.

As an SEO consultant, I review a lot of blog posts that were written with good intentions but never quite reach their potential. Sometimes they don’t rank. Sometimes they get traffic but don’t convert. And sometimes they just feel... unfinished.

So today, I’m walking you through what I look for in a blog post before it’s truly ready to go live whether you’re writing from scratch or optimizing something old.

Feeling overwhelmed by Google Search Console? You’re not alone. This guide breaks down the key metrics like impressions, click-through rate, and average position in plain English, so you can actually understand what your data means and what to do with it. Whether you’re a new site owner or just want clearer answers, this post will help you navigate GSC without the headache.

Wondering how to rank in 2025 now that AI is taking away clicks? This post breaks down how search is changing, and what that means for your blog, your visibility, and your content strategy. Learn how to adapt with smart, funnel-focused content and stay ahead as Google continues to evolve.

Struggling to get found on Google? This post breaks down the most common keyword mistakes small business owners make, and how to fix them with smart, audience-focused SEO strategies.

If you’ve ever wondered whether SEO is actually worth it for your small business, you’re not alone. The truth is… it depends. In this post, I’ll break down how to calculate your ROI, why results vary, and how to tell if your investment in SEO is paying off or just draining your budget.

Blogging can be a powerful tool for growing your business, but only if it’s done strategically. In this post, you’ll learn why a mix of content for every stage of the customer journey matters, how to use calls to action effectively, and why measuring blog success isn’t always straightforward. Plus, see real-world examples you can apply to your own content strategy.

Choosing the right SEO consultant or agency can make or break your online success. A great SEO expert helps your business grow, while the wrong one can waste your time and money with empty promises. In this guide, we’ll break down what to look for, key questions to ask, red flags to avoid, and how to find an SEO partner that actually delivers results. Whether you're considering a big agency or a solo consultant, this will help you make an informed decision.

Your Google Business Profile is the key to getting found locally. In this guide, I’ll walk you through the exact steps to optimize it, attract more customers, and improve your rankings in Google Search and Maps.

Many service-based businesses make the mistake of listing all their offerings on a single “Services” page. But if you want to rank higher in search results and attract more clients, each service needs its own dedicated page. In this post, we’ll break down why service pages matter, how to structure them, and the best SEO strategies to get found by your ideal customers.

Creating high-quality blog content takes time—so why let it live only on your website? In this guest post, Kathryn Coffman shares how to repurpose your blog content across multiple channels, from social media and email marketing to video and lead magnets. Learn strategic ways to extend your reach, boost engagement, and drive more traffic to your site while saving time on content creation.

Is your SEO not delivering the results you expected? Learn the key areas to troubleshoot—like technical barriers, keyword selection, content quality, and backlinks—and get practical tips to improve your site's performance and visibility on Google.

Busy small business owner? This simplified DIY SEO audit guide is for you! Learn how to uncover the most important tasks you can do to improve your site’s rankings with step-by-step instructions, videos, and a handy checklist. Perfect for beginners who want a clear plan without the stress.

Learn how to set and track SEO goals that directly support your small business goals this year. This guide breaks down how to align your SEO strategy with broader business objectives, using real examples to show how quarterly milestones and actionable metrics can drive results. Whether you're aiming to increase sales or grow your online presence, this article gives you practical steps to measure what matters and achieve success.

Learn how to boost your Seattle-based business with Local SEO! This guide covers optimizing your Google Business Profile, location-based keyword research for your website, and more to attract local customers.

Let’s face it—your travel agency probably has a ton of content on its website. Between destination blog posts and specialized pages for travel packages, your site should be a magnet for new customers. But is it?

Let’s be honest. Setting up Google Analytics isn’t how you want to spend your afternoon. But it doesn’t have to be painful, and only take 10 minutes. Here’s the easy guide for small business owners who just want it to work (and track the stuff that actually matters).