Fractional SEO Leadership for Marketing Teams
I build predictable and sustainable revenue by through SEO strategies aligned with business goals.
Marketing teams usually come to me in one of two situations:
• SEO exists, but it isn’t clearly driving revenue
• The business has grown through other channels and SEO hasn’t been built yet
Either way, the goal is the same:
turn organic search into a predictable and sustainable revenue channel.
What changes when SEO is owned strategically
SEO becomes integrated into how marketing actually operates, not an isolated channel you outsource and hope performs.
I own organic search as a revenue channel the same way a paid media lead owns ads as a revenue channel.
That means:
Clear strategy (aligned with yours)
Clear priorities
Clear accountability
Real integration with how marketing actually works
So SEO stops being a liability or something you have to manage, and starts becoming an asset that works with you.
Who this is for
This is likely a good fit if:
you are responsible for marketing performance and need ownership around SEO
you want to understand whether your current SEO investment is justified
you need strategic outside perspective before making bigger decisions
you care about revenue, not just rankings
organic revenue feels stuck or lower than expected
you want clarity, ownership, and direction around SEO
This role is most often used by fractional CMOs, in-house marketing leaders, founders/CEOs, and marketing agencies.
Who this is not for
This is not a fit if:
you “know what needs to happen” and just need someone to do it (I own strategy and leadership, not tasks)
you have no team support for implementation and don’t plan to hire anyone (this engagement is for leadership) - If you don’t have a marketing team, check out how I work directly with small businesses without a marketing team)
you want quick fixes or isolated tactics
you only care about traffic and rankings (I focus on revenue)
you can’t provide me with metrics and communication in a timely manner
This role requires collaboration and trust, not delegation into a void.
Why SEO matters in your marketing
When SEO is ignored, clients experience…
constant pressure to “do more” without better results
short-lived campaigns that don’t compound
websites that look good but don’t perform
rising paid acquisition costs
blogs that don’t drive leads
And guess who absorbs that pressure?
You do.
In contrast, when SEO is owned strategically…
messaging gets sharper because search reveals real demand
conversion rates improve because intent is clearer
content keeps working after campaigns end
paid + organic support each other
results become more predictable
That’s not just an SEO win, but a marketing win.
How We Start
The SEO Growth Plan
For companies that have not yet invested meaningfully in SEO.
This 10-day engagement creates the strategy, priorities, and roadmap needed to build organic search as a revenue channel.
Most often used when:
• the company has grown through ads or partnerships
• SEO has never had clear ownership
• leadership wants to understand the opportunity before investing heavily
Investment: $500-$1500 (dependent on website size and business structure)
Foundational implementation package available after the Growth Plan, typically with a 3-6 month engagement.
Read more about the SEO Growth Plan here.
The Organic Revenue Reset
When Traffic Grows but Revenue Doesn’t
A 90-day strategic realignment designed for marketing teams who need organic search to perform as a revenue channel, not just a visibility engine.
Investment: $9,000
This is for you if:
Organic traffic is growing but revenue impact feels unclear
You’re reporting rankings and traffic, but executives ask, “Did revenue move?”
You inherited an SEO setup that feels busy but not strategic
You suspect you’re attracting the wrong intent
You need organic aligned to business goals, not operating in isolation
What happens inside the Reset:
Phase 1 — Diagnose
We identify where organic activity fails to map to revenue-driving intent.
Phase 2 — Realign
We rebuild the structure around commercial intent and business priorities.
Phase 3 — Oversee Execution
We ensure implementation happens and organic shifts toward measurable revenue contribution.
By the end of 90 days, organic is structurally aligned to move the business.
Read more about The Organic Revenue Reset here.
Not sure where you fit?
If SEO already exists but isn't clearly driving revenue, start with The Organic Revenue Reset.
If your company has grown through other channels but SEO has never been built strategically, start with the SEO Growth Plan.
Either way, we begin by aligning organic search with your business goals.
Embedded Fractional SEO Leadership
For select organizations who complete The Organic Revenue Reset or SEO Growth Plan, continued strategic SEO leadership may make sense.
This is not required, but for teams who want longer-term ownership and accountability, we discuss whether that next step is appropriate.
Why this works
Because most SEO problems start with strategy and structure.
When no one owns SEO strategically, it becomes:
outsourced and disconnected
measured in traffic instead of revenue
reactive instead of intentional
The Organic Revenue Reset quickly clarifies what’s working, what isn’t, and what needs ownership.
The SEO Growth Plan establishes foundations and a plan for growth needed to move forward.
From there, execution becomes focused instead of not scattered.
This is how SEO becomes a revenue channel, not just another marketing activity.
Let’s Talk
If you’re responsible for marketing performance and you’re unsure whether SEO is aligned, accountable, or driving real revenue, that’s where we begin.
Schedule a call to determine if your business is a good fit.
