Fractional SEO Lead
I turn SEO into a real growth channel in your marketing.
SEO leadership without another disconnected agency
Let’s be honest.
You don’t care about SEO because it’s “best practice”. You care about it because clients who win at organic search:
Rely less on paid ads
Covert better over time
Compound results instead of resetting every month
Stay longer
Pay higher retainers
Trust your leadership more
SEO isn’t a tactic. It’s leverage.
But most marketing leaders don’t have the time (or desire) to own it properly.
That’s where this role exists.
Why SEO matters in your marketing
When SEO is ignored, clients experience…
constant pressure to “do more” without better results
short-lived campaigns that don’t compound
websites that look good but don’t perform
rising paid acquisition costs
blogs that don’t drive leads
And guess who absorbs that pressure?
You do.
In contrast, when SEO is owned strategically…
messaging gets sharper because search reveals real demand
conversion rates improve because intent is clearer
content keeps working after campaigns end
paid + organic support each other
results become more predictable
That’s not just an SEO win.
That’s a marketing win.
The real problem with SEO (and why many marketers avoid it)
Most marketers don’t ignore SEO because they don’t believe in it. They avoid it because…
SEO vendors overpromise and underdeliver
execution lives in silos
no one owns outcomes
reporting doesn’t map to revenue
it’s one more thing to manage
So SEO becomes:
“nice to have”
“we’ll outsource it”
“we tried that once”
or quietly abandoned altogether
Which is a missed opportunity, for both you and your clients.
What changes with SEO leadership
I embed as your Fractional SEO Lead.
Not an agency.
Not a vendor.
Not a list of monthly deliverables.
I own organic search as a revenue channel the same way a paid media lead owns ads, or a social media manager manages the social outcomes.
That means:
Clear strategy (aligned with yours)
Clear priorities
Clear accountability
Real integration with how marketing actually works
So SEO stops being a liability or something you have to manage, and starts becoming an asset that works with you.
Why this makes you more valuable
This role exists to support your leverage, not to compete with it.
When SEO works…
Your strategies last longer
Your results are better over time
Your campaigns are easier to execute
Your clients rely on you more
Your retainers are become a no-brainer
Your clients will get better results, which means you have more value.
How this works
Step 1: SEO Growth Plan (first 15 days)
We start with strategy and onboarding.
I create a SEO Growth Plan that ties SEO directly to business outcomes (not vanity metrics), and aligns with current marketing goals and sprints in place.
This includes:
A clear assessment of the current SEO situation (technical, content, authority, etc)
Search demand and intent mapping (what should be driving growth)
Content and site structure priorities
SEO integration points with content, web, PR, email, and social
A realistic 90-day execution roadmap
Clear KPIs tied to revenue, pipeline, or conversions
This gives you something you can actually lead with, internally and with clients.
Step 2: Ongoing SEO Leadership (monthly)
This is the core of the role.
I don’t just “advise” on SEO.
I own it.
On an ongoing basis, I:
Set SEO priorities and strategy
Guide content direction and optimization
Define technical SEO requirements (what needs to be built or fixed)
Oversee internal linking and site structure
Coordinate with:
content writers
web developers
PR / link partners
social and email teams (for distribution)
You don’t manage vendors.
You don’t chase tasks.
You don’t translate SEO into executive language.
I do that.
Step 3: Integration, not isolation
SEO doesn’t work in a silo, and most agencies still treat it like one.
I integrate SEO into:
Messaging and positioning
Content strategy
Site architecture
Conversion pathways
Distribution and promotion
This makes SEO usable, not theoretical.
Step 4: Reporting you can actually use
No bloated dashboards. No keyword tracking with no context.
You get:
Clear progress against the growth plan
Organic performance tied to business goals
Honest assessments of what’s working, what’s blocked, and what’s next
Language you can confidently use with leadership or clients
I’ll even hop into client meetings when needed. I believe in full transparency and clarity.
Who this is for
This works best if:
you are accountable for growth or client results
SEO matters, but you don’t want to manage it
you’ve outgrown one-off SEO vendors
you want organic search to compound, not drift
you want an actual partner in this
This role is most often used by fractional CMOs, in-house marketing leaders, founders/CEOs, and marketing agencies.
Who this is not for
This is not a fit if:
You just want keywords and meta descriptions
You want SEO “done cheap”
You want backlinks without strategy
You don’t want SEO to influence how content or the site works
You want AI tools automating everything
This role requires collaboration, not delegation into a void.
Pricing
Baseline: Fractional SEO Lead
$2,500/month
This covers:
SEO stategy ownership
Growth planning
Priortization
Coordinating across teams
Ongoing leadership and accountability
This is the cost to own the channel.
Variable budgets (clients controlled)
Execution budgets are separate and transparent.
Depending on the situation, this may include:
Digital PR budget (you set the max spend, I guide the strategy)
Content production (only if you don’t already have writers)
Specialized writers (legal, medical, technical, etc.)
There are no bundled black boxes, no surprising upsells, or pretending that SEO is “all-inclusive”.
The final pricing will be a combination of my baseline pricing and the client’s variable budget. I will give my recommended budget for this based on industry and competition.
Why this works
When SEO fails, it’s because…
No one is realistic about it
No one integrates it
No one aligns it
No one owns it
This solves that.
By working with me, you get…
SEO leadership without another agency
Execution without micromanagement
Strategy without abstraction
Collaboration
Plus, your clients will get better results, which means you can get paid more.
Let’s Talk
If you’re wondering whether SEO leadership is the missing piece in your current setup, let’s discuss.
Book a conversation or message me on LinkedIn. We’ll talk through your clients, your team structure, and whether this role makes sense. No pitch and no pressure.
