Fractional SEO Leadership for Marketing Teams
I build predictable and sustainable revenue from organic search.
Marketing teams come to me for one of these two problem:
• SEO work has been done, but it isn’t clearly driving revenue.
• The business has grown through other channels, but organic discovery is underutilized.
For both, I step in and turn organic search into a predictable and sustainable revenue channel.
Someone needs to own SEO. It’s not a side project.
SEO is often either added on to someone else’s job (and so it never gets done), or handed off to an outside agency (who sends vague reports once a month).
And neither situation actually works. In fact, in most cases, businesses end up wasting thousands of dollars every month on something that doesn’t even increase revenue.
Talk about a losing ROI! Oof.
Here’s what I do differently.
I step in as a fractional SEO lead to take full ownership of organic growth within your business.
That means I communicate with your teams, I tie everything to business goals, I get actual work done, and (most importantly) I actually care about your business growth.
Depending on your structure, I can lead an SEO team or be the solo SEO person doing it all.
Ways We Can Work Together
SEO Strategy & Consulting
For businesses or marketing teams that need strategic direction and consulting.
Organic Revenue Build
A hands-on 90 day intense engagement where I build the foundations needed to get found organically.
Organic Revenue RESET
A hands-on 90 day intense engagement where I troubleshoot previous SEO work to actually impact revenue.
SEO Growth Partnership
Continued growth partnership.
What I Actually Do
It’s difficult to make a list, because it really depends on the business and current goals.
But these are some of the activities that I do during engagements:
SEO audits and diagnostics
Technical and on-page SEO improvements
Customer pain point research
Content strategy, optimization, and writing
Collection and product page optimizations
Local SEO and Google Business Profile optimization
Internal linking improvements
PR strategy and outreach
Keyword and search intent research
Reporting tied to business goals
Identifying quick wins and long-term opportunities
Aligning SEO with ads, email, social, and broader marketing efforts
General marketing consultations
Project management and leadership when a team is in place.
Why work with Jessica Stegner?
I work with businesses who have seen growth, but aren’t reaching their full potential for organic discovery.
My clients choose me because I:
spot missed opportunities
connect SEO to business goals
prioritize what actually matters
identify and fix actual bottlenecks blocking growth
work alongside the rest of their marketing efforts
FYI, Most SEO agencies and providers don’t do all of that.
I focus on practical strategy, sustainable growth, and measurable business impact, not just rankings reports.
What my clients love about me most is that I act as an embedded business partner, not a siloed outside agency.
Which means that I find marketing bottlenecks and opportunities that can sometimes increase revenue overnight, even if it doesn’t perfectly fit inside my SEO box.
If your business has grown but you know you’re not utilizing organic discovery, let’s talk.
How We Start
The SEO Growth Plan - Strategy and Consultation
If your business needs to grow more customers organically, but you don’t know where to start, my Growth Plan gives that direction.
I’ll identify the best organic growth opportunities I your business and consult with you about them.
Read more about the SEO Growth Plan here.
90 Day Organic Revenue Build — Build the Growth
The Build is for businesses who need strategy and implementation.
This is a focused 90-day engagement where I find the best organic growth opportunities in your business and implement them for you.
Read more about the Organic Revenue Build here.
The Organic Revenue Reset - Fix the Problem
The Reset is for businesses who aren’t seeing good ROI from their SEO work.
This is a hands-on 90 day intense engagement where I troubleshoot previous SEO work to actually impact revenue.
Read more about The Organic Revenue Reset here.
SEO Growth Partnership
For select organizations who have started with a shorter engagement, continued SEO leadership may make sense.
This is not required, but for teams who want longer-term ownership and accountability, we discuss whether that next step is appropriate.
Let’s Talk
If you’re responsible for marketing performance and you’re unsure whether SEO is aligned, accountable, or driving real revenue, that’s where we begin.
Read this first: How to Work with Me (And How to Know if it’s a Fit)
Schedule a call to determine if your business is a good fit.
Rad about how I grew revenue for a local shop in a few months, but it continued to grow a year later. The power of SEO.