When a page has more internal links pointing to it, Google sees it as more important. That means it gets crawled more often, indexed more reliably, and has a better chance of ranking.

Internal linking is one of the highest-impact SEO actions you can take because it’s fully within your control. You don’t have to do outreach. You don’t have to wait.

You just have to make decisions of how to link strategically.

See how a handmade skincare and home goods brand increased its organic sales revenue by 151.7% in just five months with a focused SEO roadmap. This case study breaks down the exact steps, from restructuring a Wix site to optimizing Google Shopping and improving keyword visibility, that led to remarkable growth.

Your headings aren’t just for design. It’s SEO. Learn how H1, H2, and H3 tags help search engines (and AI) understand your content, plus common mistakes to avoid and platform-specific fixes.

Blogging can be a powerful tool for growing your business, but only if it’s done strategically. In this post, you’ll learn why a mix of content for every stage of the customer journey matters, how to use calls to action effectively, and why measuring blog success isn’t always straightforward. Plus, see real-world examples you can apply to your own content strategy.

Many service-based businesses make the mistake of listing all their offerings on a single “Services” page. But if you want to rank higher in search results and attract more clients, each service needs its own dedicated page. In this post, we’ll break down why service pages matter, how to structure them, and the best SEO strategies to get found by your ideal customers.

Busy small business owner? This simplified DIY SEO audit guide is for you! Learn how to uncover the most important tasks you can do to improve your site’s rankings with step-by-step instructions, videos, and a handy checklist. Perfect for beginners who want a clear plan without the stress.

Discover how to do keyword research for free using the best tools and techniques. Perfect for small business owners looking to boost their SEO.

Optimizing your images is key to your website’s SEO. Not only does it improve loading speeds and provide a better user experience, but it also plays a major role in your keyword strategy.