SEO shouldn’t sit in a silo, left isolated from the rest of the marketing team. When instead, it’s part of the entire marketing strategy, you have a much more cohesive system that can produce more powerful results.

Creating great content isn’t enough. If your blog still isn’t getting traffic, the problem might be your content distribution strategy. This post walks through how to get more eyes on your blog using long-term and short-term distribution methods, from Pinterest and YouTube to PR and social media. Includes tips for repurposing content, cycling through old posts, and building a sustainable promotion system.

Wondering how to rank in 2025 now that AI is taking away clicks? This post breaks down how search is changing, and what that means for your blog, your visibility, and your content strategy. Learn how to adapt with smart, funnel-focused content and stay ahead as Google continues to evolve.

Creating high-quality blog content takes time—so why let it live only on your website? In this guest post, Kathryn Coffman shares how to repurpose your blog content across multiple channels, from social media and email marketing to video and lead magnets. Learn strategic ways to extend your reach, boost engagement, and drive more traffic to your site while saving time on content creation.