Most e-commerce blogs are full of disconnected content that doesn’t drive sales. This post shows how to turn your blog into a sales tool by supporting your category pages, targeting buyer intent, and building content that actually converts.

Most ecommerce sites focus on product pages and overlook the real SEO powerhouses: category pages. In this post, I’ll show you why your category pages deserve strategic attention, how to optimize them for search and sales, and the exact tactics I used to triple a client’s organic revenue, starting with their collection pages.