The 10 Biggest SEO Mistakes Small E-Commerce Brands Make

Stop relying on social media and ads to get sales!

If you’ve built your own shop but feel invisible on Google, this free guide is for you.

This guide show the biggest, most common mistakes I see small e-commerce brands make. From messaging to collection pages, fix these mistakes, and you’ll start getting sales from organic searches.

Watch your revenue start to rise while you focus less on everyday marketing.

    Sound Familiar?

    • You’re tired of pouring time into Instagram and TikTok only to see little to no sales.

    • You feel overshadowed by big brands with endless ad budgets.

    • You never know where your next customer will come from. Traffic feels inconsistent and unreliable.

    • You’ve tried “doing SEO” but it feels confusing, time-consuming, or just not working.

    • You’re wearing all the hats, making products, shipping orders, posting on socials, and still feel stuck.

      👉 You’re not alone. These are the exact frustrations I hear from small e-commerce owners every week.

    It’s not your products. It’s your website.

    Most small shops aren’t failing because their products aren’t good enough. They’re failing because their website makes 10 common SEO mistakes that keep them invisible to buyers who are already searching for exactly what they sell.

    Good news? They’re fixable.

    Inside this free guide, you’ll learn…

    • The 10 SEO mistakes keeping small shops hidden on Google

    • Why these mistakes cost you traffic and sales

    • Quick fixes you can make today (no tech skills required)

    • A checklist you can print and use as your 30-day SEO fix list

    This isn’t theory. It’s the same starting point I use with my clients when we overhaul their shop’s SEO.

    SEO Consultant Jessica Stegner standing with a laptop and smiling

    I’m Jessica Stegner, an SEO consultant for small businesses and makers. I help shops like yours stop relying on social media and start getting found in Google by the people already searching for their products. I’ve worked with fabric shops, subscription boxes, and even beauty and health brands, all with the same big challenge: how to get seen online without burning out.

    Ready to stop guessing and start getting found?

    Download the guide now and start fixing the mistakes holding your shop back.